Exclusive, pre-qualified mortgage enquiries delivered to you daily. Set how many you want and let your pipeline fill itself.
No contract. First leads delivered from today.
Get matched with genuine UK buyers actively looking for mortgage advice. Every enquiry is pre-qualified before it’s sent to you and delivered exclusively, so you’re not competing with other advisers. Choose how many leads you receive, pay only for the leads you receive, and keep your pipeline full without the constant effort of finding new clients.
We’ve spent lots of time with our advisers to understand what a great lead platform actually needs to do. Here’s what we built.
Before a client ever reaches your inbox they’ve answered a detailed questionnaire: property value, deposit size, mortgage type, credit history and more. We don’t just pass you a name and a phone number. You get a structured lead brief so you can walk into the first conversation already knowing whether you can help, and how.
No time wasted on conversations that were never going to convert.
Tell us how many leads you want each month and we’ll match supply to that number. Heading into a busy period? Turn it up. Going on holiday? Temporarily pause. Unlike referral networks and comparison sites, there’s no bidding, no first-come-first-served scramble, and no cap increases you didn’t ask for.
A pipeline that bends to your capacity – not the other way around.
A first-time buyer should not land with an adverse credit specialist. Our matching engine routes each enquiry based on mortgage type. The result: leads that fit you, clients who feel understood from the first message, and conversion rates that reflect it.
Set your criteria once. Every lead that reaches you will be within them.
Your reports give you a clear view of how your leads are performing. See how many leads you’ve received, your contact rate, conversion rate and win rate, so you can understand what’s happening with your enquiries and track your results over time.
Know what’s working. Improve what isn’t.
If you run a practice with multiple advisers, OnTheLadder can scale with you. Add team members to a shared account and manage billing centrally. Each adviser has their own access and pipeline, but you have one dashboard view across the whole firm.
One account. Your whole team. No per-seat nonsense.
We charge per lead. You know exactly what each lead costs before you buy, with no monthly fees, no ad spend and no hidden charges. You only pay for the leads you want, giving you complete control over your marketing spend.
No contracts, no surprises. Just real leads at a fixed price.
Most lead platforms send you a name and a phone number. You have no context, no idea whether you can help, and no way to prepare. So you end up on a call that feels like a cold call, even though the client just asked to be contacted.
We do it differently. Every client who submits an enquiry on OnTheLadder completes a structured questionnaire. By the time that enquiry reaches your dashboard, you know everything you need to have a genuinely useful first conversation.
There are other ways to fill your pipeline. Here’s an honest look at how they compare.
| OnTheLadder | Cold email | Paid ads | Comparison sites | |
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Pre-qualified leads |
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Sometimes |
Sometimes |
Sometimes |
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You control lead volume |
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Live analytics dashboard |
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Pay per qualified lead |
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Multi-adviser support |
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100% exclusive leads |
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Sometimes |
Sometimes |
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No lock-in contract |
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Most advisers are live and receiving leads within hours hours of joining OnTheLadder.
Choose the option that suits you. Order your leads directly through OnTheLadder, or book a call if you’d like to speak to us first and find out more.
Once you’re ready to go, we’ll get your adviser account set up and make sure everything is ready for your leads to be delivered directly to you.
Your leads are delivered directly to your account as they come in. They’re qualified, phone-verified and exclusive to you, so you can contact potential clients while their enquiry is fresh.
No. It’s pay-as-you-go on credits, or a 30-day Subscribe & Save plan if you’d rather it renew automatically. Either way you can stop whenever you like. Credits never expire.
Report it from your dashboard. A dead number, someone who says they never enquired, a duplicate? We’ll review and replace it. You’re not paying for someone else’s mistake.
Fully. One lead goes to one adviser. It’s never sold again after that, to anyone. That’s the core of the model, not a marketing line.
Yes. First Time Buyer, Remortgage, Equity Release, Bad Credit or Buy to Let, and you can mix types or stick to one.
On average, 30 seconds from someone submitting their enquiry to it landing in your dashboard and inbox, phone-verified and ready to go.
Become an exclusive partner for mortgage leads across the UK.
